Explain the real space
Put the people, rituals and reasons to return into language a potential member can recognise.
For independent coworking operators in London and across the UK
Make your coworking space the obvious choice.
Coworking spaces. I've been in them, around them, and helping run them since 2010. A six-day email course built around real people and real events. What to do when a VC-funded Death Star opens three streets away. Why the pizza-and-networking mixer doesn't cut it anymore. For the sole traders and micro-businesses who know every member's name but haven't sent an email in six weeks because they're terrified it won't sound professional enough.
Email is the second half of the welcome.
What is at stake
If people cannot understand what makes your space different, they compare you on facilities and price.
That is a difficult game for a small, independent space to win. Your useful stories, member relationships and local knowledge disappear behind the same polished phrases everyone else is using.
Send me Day 1The value
Turn what you already know into a welcome people can keep reading.
Stay useful between visits
Answer the questions people ask before they book a tour, attend an event or reply to you.
Make the next step clear
Give the right people a permission-based route towards a conversation, visit or enquiry.
Authority and testimonials
Experience, clarity and care for the work.
These comments describe working with Bernie. They do not describe the £5,000 Educational Email Course.
This comment describes working with me. It does not describe the £5,000 Educational Email Course.
"Bernie's approach is practical, no-nonsense, and encouraging. He doesn't just provide advice; he challenges you to think differently."
"Bernie brings such a wealth of experience of the coworking industry. What's more he's been able to bring that expert eye into our business to provide valuable, useable insights into our business. The payback from Bernie's consultancy has far outweighed the investment."
"Working with Bernie was a game-changer for me. His support gave me the confidence and clarity I needed to move forward."
"Working with Bernie gave me the clarity and structure I desperately needed... I'm so grateful for the support and guidance, it's been invaluable."
"Working with Bernie transformed the way I approach building my space. I'd recommend him wholeheartedly."
“Bernie is a huge fan and ambassador for Coworking. He knows what it’s about at its core, he knows heaps of practitioners in this field, and he knows loads about the power of storytelling for developing your communications strategy. He’s a number one fan of Coworking as a tool for personal special and economic development. Full of beans and ideas Bernie is good at strategy and guiding teams to implement them.”
If you want help putting this to work
A bespoke email course for your space.
Paid project
One defined audience. One ordered sequence. One clear action.
Project fee: £5,000. No VAT is charged.
I build one bespoke Educational Email Course from your knowledge and voice. The project includes course copy and structure for multi-day automated delivery, one defined audience, one ordered sequence, one clear action, and 12 companion articles for your website.
Before work begins, the written proposal confirms the number of emails, source responsibilities, revision rounds, timetable, handover format, usage rights, third-party costs, and whether platform setup, automation, testing or launch support is included.
Start a conversation using Google CalendarThe plan
Straightforward from the first conversation.
- 1
Start a conversation.
We establish fit and agree the audience and the action the course should support.
- 2
Share your source material.
You bring the stories, values, questions and local knowledge that make the space recognisable.
- 3
Receive the agreed course and articles.
I deliver them in the handover format set out in the proposal, with implementation and testing responsibilities confirmed before work starts.